Gwyneth Paltrow, Hollywood megastar and wellness maven, is known for approaching life in her own unique way. Fittingly, when she hosted a party at her house, it was a “no makeup” shindig for her celebrity friends and influencers, sponsored by her personal brand Goop. And you won’t believe some of the famous women who attended and shared their fresh faces with the world on social media the following day.
Paltrow’s public persona is perhaps divisive and, these days, indelibly linked to her status as one of the biggest names in the “wellness” industry. She still acts on occasion, but focuses far more of her attention on Goop, the brand she began as a newsletter in 2008. An insightful 2020 profile from Town & Country magazine nailed the world’s contradictory view of Paltrow.
Journalist Marisa Meltzer wrote, “Gwyneth Paltrow is someone people make fun of: she’s too out-there, too privileged, a modern Marie Antoinette. But look closer and what you’ll find is a pioneer. Paltrow has spent more than a decade building one of the wellness industry’s most recognizable brands and driving home the idea to her millions of admirers (and, yes, a few trolls) that wellness is the new wealth.”
The trolls have no effect on Paltrow, though – or at least, that’s how she told it to magazine Town & Country. She said, “It doesn’t mean anything to me, because it’s not about me. It’s about what I represent, and that’s about you.” She just wants Goop’s followers “to live their lives exactly the way they want to live them, to be empowered to have difficult conversations and to be direct.”
Paltrow first rose to fame in the ’90s when she starred in a series of hit films such as Se7en, Sliding Doors and Shakespeare In Love; her performance in the last of these won her a Best Actress Academy Award. Roles in The Talented Mr. Ripley, The Royal Tenenbaums and Shallow Hal followed. By the early 2000s, she was one of the premier leading ladies in Hollywood.